Category Archives: SEO

Asking an SEO Agency For Help

Choosing a great SEO agency for your marketing campaign can be a challenging task. There are lots of agencies out there who specialize in Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?

Past Achievements
It always pays when searching for an SEO agency to not only look into their past and current client base, but also to ask about their achievements. What Google rankings have they attained for past clients? How long did it take? And how much did the website traffic increase? Generally, it can take around 3 months or more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you may also want to inquire if the agency offers any subscriptions for post-optimization maintenance. A good company should, since maintaining high SEO rankings requires ongoing care.Do you want to learn more? Visit Get More Info.

Range of Services
It also helps to look for an SEO agency that offers a full range of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It might also help to ask your prospective company if you’re required to approve anything before they go ahead with it. If they say ‘yes’, it’s a good sign they’re honest and willing to work closely with you. To boost your rankings, an SEO agency needs to employ a variety of tasks, not just one or two, so be wary of companies that only offer limited or dodgy services.

Suspect Methodologies
Another thing to look out for is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are often referred to as “black hat SEO” and can get you banished from search engines, which can be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to search engines. Automatic submissions are not considered best practice and it’s must more beneficial for you if a company conducts manual submissions. Always make sure that an SEO agency is open about their methodologies used – any secrecy could mean they are using “black hat” techniques.

Pricing
It’s important to remember that high prices in an SEO agency do not necessarily mean the best quality. Instead, choose a company based on their client base, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you “guaranteed” #1 rankings for a ridiculously low price, it is probably too good to be true. Collecting several quotes is a good way to start and always make sure quotes are backed by a contract, so you know exactly what you’re getting for your money. It will also help to ask what their payment terms are and if they have any fees for early termination.

Keywords
Finally, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Most companies will include keyword research as a given, but be wary of any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based on their research, analytics and competitor scope, not on what you tell them. Remember, they’re meant to be the SEO experts – not you! “Guessing” your keywords is not efficient and a great SEO agency will research your keywords thoroughly before recommending them.

Search Engine Optimization Penalties- A Closer Look

High site rankings on the major search engines are the end-all and be-all of web site owners. Increasing your site rank is why you attend seminars, participate in online forums, and meet with other website owners and designers. You walk away with a lot of new ideas, many of which you use to “improve” your site – only to realize, to your horror, that your page ranks have actually declined rather than increased.

Before you blame other people, consider this – why have your pages been penalized? Did you overlook something in making your changes? Maybe there are some SEO rules that you were not aware of.Do you want to learn more? click site

There is a saying that “ignorance of the law is no excuse for violating it.” In the same way, ignorance of some basic “rules of thumb” in search engine optimization is not an excuse for losing page rank. Here are five of the most commonly overlooked ‘rules’ in search engine optimization:

— Enough Text Content —

Many owners design – or redesign – their websites to be sleek and stylish, with eye-catching layouts and heavy graphics. What you may not realize is that you are reducing the amount of text and visible links you have – leaving nothing for the search engines to index. As a rule of thumb, a web page should have at least 200 to 300 words with keywords scattered within them. Navigation should also be accomplished with text links using well-focused target keywords.

— Keywords as Navigation Links —

Most websites use the generic “Click Here” as icons for website navigation. This is a wasted SEO opportunity. Avoid this waste by replacing your generic hyperlinks with keywords. For example, use “Panama Photos” if you want visitors to look at the pictures you took during your summer vacation. Your visitors will appreciate your thoughtfulness – and the search engine bots will have something to use when indexing your site.

— Redesign Welcome Page —

Rather than the typical “Welcome to our Site” page, give each page on your website a meaningful keyword-rich title. Also, pay attention to the meta description and meta keywords. A unique set of keywords and a distinctive page description will separate you from others of the same genre and content. Search result pages will also use the meta description word for word – which will, again, easily catch the attention of potential visitors.

— Changing Web Page and Directory Names —

Bear in mind that changing web pages and directory names may lose you your link popularity statistics or Google Page Rankings – search engines will index your changed web page and directory name as a new one and dump everything associated with your previous website. The best approach is to retain your URL page and write new content for it. If you have no option but remove or rename the web page, redirect the old one to your new URL.

— Link Popularity Issues —

If you own a number of domains, there will be a strong temptation to link your websites together, without regard to content and keyword focus. One problem with this approach is that you most likely house all your websites on the same server – search engines will group your web sites into the same C IP class which will start their spam radars pinging.

Another tactic is linking websites with a diverse keyword focus; the downside to this is that you may lose any linking gains through unrelated keywords. At the same time, getting unusually high numbers of inbound links with exactly the same keywords can also spell trouble. If you make use of link exchanges, paid links or other sources, watch out for those with unusually high keyword repetitions in the anchor text so as to avoid the spam detectors.

Benefits of Using WordPress-Described

As claimed by W3Techs.com, WordPress has emerged as a leading CMS platform in comparison to its counterparts. About 60% websites, of the total number of CMS-based websites, are built using WordPress. Studies suggest that approximately half of the percentage of the 1 million high-traffic websites that are built using different CMS platforms use WordPress as their backend. To gain clear understanding about the benefits of using WordPress for a website, lets briefly discuss certain key points that allowed this change to happen.

CMS: To Be or Not To Be

Earlier websites were designed using HTML, CSS, and other web languages. These websites are constructed page by page and required advanced knowledge of various coding techniques. As there was no other alternative, people were highly dependent on these static websites which were difficult to manage and required multiple people to maintain, update, and keep them alive. This in turn required a huge sum of money from the customers.weblink

With the emergence of content management system (CMS), things changed dramatically. CMS is a web application that doesn’t require any hand coding and does all the work behind the scenes. The system is so flexible and well made that it offers tailor-made solutions to the limitations encountered with static websites, as it doesn’t require any prior knowledge of web languages. Soon, more and more people started admiring the unimaginable freedom given by CMS, in terms of, easy management, regular updating, and integration of features like shopping cart and payment buttons, etc., for the websites without any advanced knowledge of HTML, CSS, or other web languages. But wait, this can’t be true for all CMS applications available today, except WordPress.